Responsible Gaming

Our commitment

The brands represented by FoxyPartners are for adults aged 18 or over (or the legal gambling age in the player's jurisdiction, if higher). Each brand offers responsible-gaming tools including deposit limits, loss limits, session reminders, time-outs and self-exclusion, and provides access to support organisations. FoxyPartners will not pay commissions on, and will terminate partners for, traffic that targets minors, self-excluded players or vulnerable persons.

Advertising standards for partners

All promotion of our brands must: carry clear 18+ messaging and a responsible-gaming reference; present gambling as entertainment, not as income, a solution to financial problems or a route to social success; never target or appeal to minors, including through youth-oriented content, characters or platforms; never suggest that gambling is risk-free, that skill guarantees outcomes, or that losses can be recovered by continuing to play; never use pressure tactics such as fake urgency or misleading bonus terms; and comply with the advertising rules of each GEO the traffic is sent from.

Influencers and models must disclose the commercial nature of promotional content in line with platform rules and local law, and must not promote gambling to audiences that are predominantly under 18.

Warning signs

Gambling may be becoming a problem if someone is spending more time or money than they can afford, chasing losses, borrowing to gamble, hiding gambling from family or friends, or feeling anxious, low or irritable when not gambling. Anyone noticing these signs should use the limit and self-exclusion tools on the brand site and reach out for support.

Where to get help

Free, confidential help is available internationally. Examples include GambleAware and GamCare (UK), Gamblers Anonymous (international), National Council on Problem Gambling (US), Gambling Help Online (Australia), and Gambling Therapy (multilingual, worldwide). Local helplines are listed on each brand's responsible-gaming page.

Reporting a concern

If you see a FoxyPartners partner promoting our brands irresponsibly, or have any concern about a brand's responsible-gaming practices, email [email protected]. We investigate every report.